Microsoft Corp.’s new next-generation “Xbox” video-game system will be introduced to the public on MTV Networks channels in the United States, Asia Pacific and Europe, the two companies said Monday.
Elijah Wood (Lord of the Rings trilogy) will host half-hour special MTV Presents: The Next Generation Xbox Revealed, with music provided by The Killers.
MTV.com (www.mtv.com) will also provide extended coverage, including behind-the-scenes video, photos, the latest news, product details and previews of next-generation games.
MTV Presents: The Next Generation Xbox Revealed will premiere Thursday, May 12 at 9:30 p.m. (EST) in North America and Friday, May 13 in other regions worldwide.
“Just as MTV revolutionized the way the world experiences music, the next-generation video-game console from Xbox will spark a revolution in how consumers experience games and other forms of digital entertainment," Microsoft corporate vice president of worldwide marketing and publishing for Xbox Peter Moore said in a prepared statement.
"We are ecstatic about our alliance with MTV and unveiling a video-game platform in a way that has never been done,” he added.