New Year, Same Result for Lifetime - Multichannel

New Year, Same Result for Lifetime

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Lifetime Television started 2003 where it finished 2002: atop the basic-cable
household-ratings chart.

The women's-targeted service posted a 1.9 household rating, edging out Disney
Channel's 1.8. Nickelodeon and TBS Superstation were next with a 1.6 apiece for
the week spanning Dec. 30 through Jan. 5, according to a Disney Channel analysis
of Nielsen Media Research data

Turner Network Television and USA Network were tied for the fifth spot with a
1.5 household rating, while Cartoon Network drew a 1.3, ahead of a 1.2 for ESPN,
which saw its National Football League game coverage conclude the week
before.

There was a logjam for the final spot in the top 10 as ABC Family, MTV: Music
Television, The Learning Channel and TV Land all averaged a 0.9 for the
period.

On a total-day basis, Nickelodeon topped Lifetime by 0.1 points with a 1.5
average. Disney, Cartoon, TBS and TNT were knotted in third, all with a 1.1,
according to the Disney analysis.

Among the key adult demos, TBS was first among all three groups. TBS averaged
552,000 watchers among adults 18 through 34, 1.12 million among the
18-through-49 set and 1.04 million among the 25-through-54 crowd, according to a
Turner Entertainment Research analysis of Nielsen data.

TBS eased by MTV (543,000) among the younger set. USA was second with the
middle group (872,000), and TNT No. 2 with 940,000 among the older adult
demo.

ESPN had the two most-watched shows of the week, with the Outback Bowl
witnessed by 5.34 million viewers two-plus on New Year's Day while the Peach
Bowl was seen by 5.33 million the day before, according to Turner's
analysis.

Nick's SpongeBob SquarePants held the third and fourth positions,
beating out the Jan. 4 edition of TLC's Trading Spaces.

Rounding out the top 10 shows for the week: Nick's Jimmy Neutron Jan.
4; the second-season debut of USA drama series The Dead Zone Jan. 5;
Nick's Fairly Odd Parents Jan. 4; TBS' presentation of movie Payback
Jan. 5.; and TNN: The National Network's WWE coverage Dec.
30.

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