NEW YORK —

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Showtime
has developed "The Chris Isaak Beach Party Sweepstakes" to plug the spring premiere of The Chris Isaak Show, a Viacom Productions original series described as "an irreverent look at the life of a rock musician." The national promotion's 10 grand prizes include trips for two to Hawaii and a private beach concert by the singer, Showtime said. Consumers can enter the drawing via Yahoo! from Feb. 15 through March 22. The Web portal will promote the contest online; Showtime affiliates will also run cross-channel spots. Additional Hawaiian vacations will be offered through a 20-market radio promotion and an affiliate incentive contest. Systems had to sign up by Jan. 15 to participate.

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