Social media played an integral role age in shaping the 2012 presidential election and will become even more pivotal, in concert with online advertising, in helping to determine the outcome of the 2014 midterm races.
In the second of three meetings under its “Political Webinar Series: Midterm Elections,” NewBay Media will examine the role of online spending on the midterm elections and how it can impact media players’ revenues and bottom lines during “The March of Online" session on Thursday, July 17 at 2 p.m. (ET).
Moderated by B&C contributing editor Jill Goldsmith, “The March of Online” webinar -- under NewBay’s TVBiz umbrella -- will provide insights as to how Google, Facebook, Twitter and smaller platforms are engaged in these efforts. It will also examine how new technologies and tools are helping advertisers connect with voters on mobile and online, track competition and measure impact. Moreover, the webinar will explore the means by which traditional media can capitalize by selling digital inventory, alongside TV spots.
Already there has been a trebling in political ad spend and six times the number of commercials have aired so far than during the 2010 campaign.
Joining Goldsmith in the discussion are Chris Cox, director, client strategy and insight at Resonate; Peter Greenberger, director of global political sales at Twitter; John Randall, director of digital at CRAFT | Media / Digital; and Dan Sinagoga, vice president, political advertising sales at Comcast Spotlight.
The final Webinar in the three-part series – “Who’s Watching” – is slated for Thursday, August 7, The initial entry, “The Money Keeps Rolling In,” was held on June 25.
Learn more about the "Political Webinar Series: Midterm Elections," presented by B&C and Multichannel News, and attendant archival information here.