NEW YORK — NewBay Media, the publisher of Multichannel News, Broadcasting & Cable and Next TV, has partnered with research firm Outsell to create exclusive, invitation-only councils for television leaders.
The partnership, called Outsell TV, will offer CEOs, COOs, presidents and division heads access to confidential, peer-to-peer advisory groups designed exclusively for them.
“We are pleased to join Outsell to bring this dynamic concept to C-level professionals throughout the TV industry,” Steve Palm, CEO, NewBay Media, said. “The expertise that both partners bring in terms of market knowledge, analytical and data capabilities, council development, and networking will allow Outsell TV to serve the market in a deep, meaningful and unusual way.”
Each council will have no more than 20 executives from various areas of the television industry, handpicked by previous council members and Outsell TV staff. Membership will comprise executives from different market segments who are not direct competitors, but who face similar concerns and are innovators and change agents in the industry. Members can discuss and debate issues crucial to their success, and share case studies and best practices.
Outsell TV members also have access to Outsell TV research and lead analysts for confidential decision support.
“Our new Outsell TV membership service puts us at the epicenter of the broadcast industry during a time of unprecedented change,” Anthea Stratigos, co-founder and CEO of Outsell, said. “This exclusive peer-to-peer community of executives from the highest levels across the TV industry, augmented by our fact-based research and analysis, will help shape the future of broadcast and provide leaders with critical guidance as they position their companies for growth and success in the years ahead.”