NewBay Media’s Television Sector brands, featuring Broadcasting & Cable, Multichannel News, Next TV, and Ratings Intelligence, are enhancing the way in which content flows across their print and digital products, research tools, social media, and live events.
The new system allows for deeper coverage across all mediums through the venerable Multichannel News and B&C, while also enabling the newer brands, Next TV and Ratings Intelligence, to expand their capabilities and services.
Mark Robichaux has been named editorial director for all of the TV Sector brands: Multichannel News, Broadcasting & Cable, NextTV and Ratings Intelligence. Robichaux, who previously held editor-in-chief roles at both B&C and, most recently, Multichannel News, will oversee all editorial content in print, online and events for the four brands. A veteran journalist and editor, he will look for opportunities to increase and sharpen coverage, while reaching a greater audience on all platforms.
“We have a tremendous team in place,” said Robichaux, “one that not only honors the legacy and vision of the well-established B&C and Multichannel News titles, but one that also has the talent to lead the market into the future with newer brands such as Next TV and Ratings Intelligence. Our commitment to the television industry expands further through our digital, social, event, and research capabilities.”
Leading these brands in new roles will be Kent Gibbons, who has been named editor of Multichannel News, Dade Hayes, who has been named editor of B&C, and Jeff Baumgartner, who has been named editor of Next TV, all reporting to Robichaux.
To focus the teams and implement new content protocols, B&C editor-in-chief Melissa Grego will transition to a newly created role of consulting editor. Grego will continue to contribute exclusively to B&C and the NewBay TV Sector as she launches her own new company with a special focus on projects that serve women in business. She will continue to author her interview column “Mel’s Diner” for B&C, blog and spearhead select editorial projects. She will also produce NewBay’s Next TV Summit & Expo conference, as well as B&C’s bicoastal Keynotes & Cocktails: Women of… event series, which she created in 2010 at B&C. In addition, throughout the year Grego will continue to represent B&C as a frequent moderator of panels and keynotes at conferences and events.
“Leading B&C as the editor-in-chief has been the privilege of my career. The entire B&C team inspires me every single day,” Grego said. “I look forward to continuing to work closely with my NewBay and B&C colleagues as I chart a new adventure with a special focus on projects that promote gender diversity.”
“We are thrilled that Melissa will continue to contribute her considerable skills to B&C and our events as she begins her own business,” noted Louis Hillelson, vice president/group publisher, NewBay Media’s Television Sector. “I am looking forward to working with both Mark and Melissa in their new roles, and offering even more opportunities for our readers, attendees, and marketing partners.”
“This new approach to content perfectly positions NewBay Media’s Television Sector to grow our extensive digital, social, live event, and print coverage,” NewBay Media CEO Steve Palm, CEO. “With unified editorial leadership across B&C, Multichannel News, Next TV, and Ratings Intelligence, we will be better able to increase the unique analysis, opinion, and perspective that we are known for, and provide even deeper coverage of the dynamic changes and opportunities affecting the TV market.