NewFronts 2015: AOL Plans New Video Content Year-Round

NewFront Pitch Includes Short-, Long-Form Programming

AOL announced a new year-round video content strategy Tuesday night.

The web company said it will offer shareable, snackable short-form content, mid-form content and long-form programming that will be available on all screens, including phones, tablets, desktops, TVs and over-the top.

Talent involved in projects that are part of AOL’s Content365 strategy includes Steve Buscemi, Ryan Duffy, James Franco, Kevin Jonas, Sarah Lane, Jared Leto, Marcus Peters, Michael Rapaport, Deion Sanders, Kevin White and Leonard Williams.

AOL made the announcement as part of the Digital Content NewFronts highlighting digital video for advertisers.

“We are embarking on a whole new era of digital content,” Dermot McCormack, AOL, president of video and studios, said in a statement. “With our 2015 NewFront line-up of original video content made to fit multiple screens and formats, we are reimagining the definition of original programming and setting the vision for the content industry’s future, which we believe to be the very best of what TV does combined with the mobility, interactivity and openness of the internet. Content is still king but it’s the kingdom that is changing.”