NewFronts 2015: Fullscreen Touts Ability to Reach 18-34 Year Olds

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New York – During its debut NewFront Monday afternoon, Fullscreen touted its ability to reach an audience that is increasingly shifting away from traditional television.

“This is probably the most dynamic time in the history of the media business but in many ways its probably the most challenging time,” said Peter Chernin, CEO of the The Chernin Group, noting how many different viewing options that millennials have grown up with. “The bottom is falling out of 18-34 ratings.” Chernin said that Fullscreen reached 1 in 4 people under the age of 35.

Fullscreen is developing production solutions with Nielsen and Millward Brown that Kevin McGurn, head of sales for Fullscreen and Otter Media Companies, said would “qualify and validate custom content and influencer marketing’s reach compared to linear television buying."

Read more at Broadcastingcable.com.

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