Fullscreen, the five-year-old company whose majority stakeholders include AT&T and The Chernin Group, used its second NewFronts presentation to announce a reorganization into three units focused on content creators, brands and consumers.
"We placed a big bet early on that creators would become media channels in their own right," said founder and CEO George Strompolos. "Today, we stand as a next generation media company transforming the way people watch and engage with content."
In remarks kicking off the session, Strompolos showed a snapshot of him in an empty apartment registering the domain name for Fullscreen. The photo, he noted, was taken on a Blackberry. "A lot can happen in five years," he said.
One new initiative of Fullscreen's consumer division is an SVOD service that launched April 26. It has "exceeded expectations" for subscriptions, Strompolos said, though he did not offer any numbers. He did note average daily use of 48 minutes for the service thus far.