Cable News Network remained atop the primetime and total-day ratings during
the second week of October, while the other news networks also continued to
garner solid Nielsens with their ongoing coverage of the military strikes in
Afghanistan and accounts of anthrax cases and scares.
CNN averaged a 2.0 household rating in primetime from Oct. 8 through 14,
besting the 2.0 posted by ESPN. Fox News Channel and Turner Network Television
were tied for third with a 1.7 average, according to a Turner Entertainment
Research analysis of Nielsen Media Research data.
Lifetime Television and Cartoon Network were knotted in the fifth slot at a
1.7. Rounding out the top 10: TBS at a 1.6, USA Network at a 1.5 and MSNBC and
Nickelodeon, each with a 1.4
On a 24-hour basis, CNN again led perennial total-day leader Nickelodeon
during October's second week, 1.6 to 1.3. FNC was third with a 1.2, ahead of
MSNBC, Lifetime and Cartoon, all of which registered 1.1 ratings.
For its part, CNN Headline News averaged a 0.5 in both primetime and
total-day from Oct. 8 through 14, according to Nielsen.
Although CNN's coverage continued to grab most of the highest-rated shows for
the week, claiming 10 of the top 20 spots, sports programming also made its
household mark. ESPN's coverage of the Oct. 14 National Football League contest
between the Oakland Raiders and Indianapolis Colts averaged a 6.6, tops for the
period, while Auburn's upset of Florida in college-football action Oct. 13 was
tied for 11th with a 3.5.
That performance was matched by Fox Family Channel's Oct. 9 primetime
presentation of game one of Major League Baseball's National League Division
Series between the Arizona Diamondbacks and St. Louis Cardinals.
The Oct. 12 matchup between those clubs drove a 3.9, tying it with President
Bush's address to the nation on CNN the night before for fourth overall.
TNN's airing of World Wrestling Federation Entertainment Inc. fare Oct. 8
from 10 p.m. to 11 p.m. was second with a 4.6, while the earlier WWF hour placed
third with a 4.3 average.