Newsy Preps to Launch Live Newscast on Linear Channel

The OTT service will air 'The Why' from 7-9 p.m. on Newsy Live
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Newsy, the E.W. Scripps-owned OTT news service, this summer will be launching a live, two-hour nightly newscast on its linear channel, Newsy Live.

The Why, which Newsy announced at its Monday night NewFront event in New York, is the millennial-oriented service’s first live newscast. It will run from 7 p.m. to 9 p.m. on Newsy Live, which launched last year on Cincinnati Bell's pay-TV platform, as well as Sling TV and Pluto TV.

RELATED: Scripps Pays $35M for Newsy

Newsy bureaus in Chicago, Washington and Columbia, Mo. will produce the show.

The Why will focus on in-depth stories, which could run as long as 10 minutes, said general manager Blake Sabatinelli. That is a notable departure for Newsy, which built its digital-first brand on short-form videos. Newsy originals typically run four to six minutes long per episode, Sabatinelli said.

Read more at B&C.