Nexstar Expands Ratings Relationship With Rentrak

Two More Stations Getting Additional Audience Information
Author:
Updated:
Original:

Nexstar Broadcasting has expanded its relationship with Rentrak, adding to more stations to Rentrak’s local audience measurement service.

The two stations are KLAS-TV, the CBS affiliate in Las Vegas, and KASW-TV, the CW affiliate in Phoenix. Nexstar stations in 46 markets already use Rentrak metrics.

Rentrak has been steadily increasing the number of local stations it provide metrics for, mainly as a supplement to competitor Nielsen's more prevalent ratings service.

Read more at broadcastingcable.com.

Related