Turner Sports and FX officials must pull over for a pit stop to
figure out how Nextel Communications -- the newly announced National Association for Stock Car Auto Racing title sponsor
-- will figure into their coverage and advertising inventory, starting in
That's when NASCAR's 36 premier
Winston Cup races will become the NASCAR Nextel Cup Series, under a 10-year
title-sponsorship deal disclosed Thursday.
Sources placed the value of the sponsorship at some $70 million annually, with
$30 million earmarked for media spending.
Turner Sports president David Levy declined to comment on whether Nextel's
deal would tighten Turner Network Television inventory considerably -- Winston, a
cigarette brand, couldn't buy commercials.
A Fox Sports Networks spokesman said, "Nextel indicated a desire to be
involved with many of NASCAR's various constituents. Fox and FX are extremely
confident that Nextel will consider a strong presence in our broadcasts an
essential component of its overall NASCAR strategy."