The National Football League wants to pump YouTube up. Kicking off the last week before Super Bowl XLIX, the league has launched its own channel on the streaming video platform.
The channel, YouTube.com/NFL, is the latest in a string of digital platform partnerships the NFL has forged recently. While it won’t air any live games, the channel will initially feature clips of 2014’s top games, plays and players; and content coming out of Phoenix this week, such as a preview of the match-up between the New England Patriots and the Seattle Seahawks.
Despite a controversial start off the field, the NFL’s 2014 regular season reached 202.3 million unique viewers, representing 80% of all TV homes. Game telecasts accounted for the top 20 most-watched TV shows among all programming last fall, and 45 of the top 50.