Seattle Seahawks running back Shaun Alexander is lending his support to Nickelodeon’s award-winning Let's Just Play public-awareness campaign.
The 2005 National Football League Most Valuable Player is featured in a public-service announcement that debuted Wednesday, focusing on the importance of a balanced diet and energizing the body. Alexander will also serve as a spokesperson for the 2007 Let's Just Play Go Healthy Challenge.
Let's Just Play is in its fourth year.
“Today's children have many more options of things to do in their free time than I or their parents had," Alexander said in a prepared statement. "Teaming up with Nickelodeon and the Let's Just Play campaign gives me the opportunity to raise awareness and encourage my youngest fans to get back to the basics of having fun through physical activities."