With the NFL lockout in the rear view mirror, fans got "back to football" this week tuning in and logging on to NFL Network and NFL.com in record numbers.
NFL Network's coverage of free agency, trades and cuts from Tuesday to Thursday posted a 288% increase in average total-day viewership over the same time period last year with an average of 186,000 fans tuning in, according to Nielsen data.
In primetime, NFL Network averaged 290,000 viewers over the three days - a 202% jump over 2010.
NFL Network offered live coverage of the free-agent furor from 9 a.m. to 9 p.m. (ET) each day.
The NFL's digital media platforms -- including NFL.com, NFL Mobile Only From Verizon and other NFL mobile products -- posted a 143% increase in unique users over last year as 5.7 million fans logged on from July 25, the day the lockout was settled, through July 28.
Both properties also set single-day records for Thursday's coverage. NFL Network averaged 427,000 primetime viewers on Thursday - its best-ever primetime viewership outside of NFL Draft and game coverage. NFL digital media drew 2.6 million unique viewers - its highest single-day traffic ever in July.
NFL Network's coverage continues on July 29 at 6 p.m. with NFL Total Access: Free Agent Frenzy, providing continuous news reports through midnight and possibly later. Live coverage continues Saturday & Sunday beginning at 9 a.m. with Back to Football: Free Agent Frenzy, followed by NFL Total Access at 7 p.m NFL.com provides round-the-clock free agency coverage all weekend.
NFL Network's live daily training camp coverage continues next week (Aug. 1-5) with live look-ins beginning at 9 a.m. At 1 p.m. each day, NFL Network will present seven hours of live blanket coverage with reports and interviews from all 32 team sites.