NFL Network is back in the Super Bowl ad game.
The National Football League’s cable channel said it will air a 60-second commercial during Fox’s Super Bowl XXXIX broadcast Feb. 6, featuring current NFL players and coaches.
This marks the second consecutive Super Bowl ad for the network, which will be the only cable network to advertise on Fox during Super Sunday.
The spot, “Two-morrow,” will feature the tag line, “NFL Network: Where Football Season Never Ends,” and it will remind fans that NFL Network is their bridge between the Super Bowl and the 2005 season.
“We know all of our players and coaches wish they were in the Super Bowl,” NFL Network senior vice president of consumer marketing Judy Fearing said in a prepared statement. “But starring in a Super Bowl commercial may be the next best thing, and we look forward to showing the television audience that NFL players have just as much talent off the field as they do on.”