NFL to Produce Live Show for Twitter - Multichannel

NFL to Produce Live Show for Twitter

Pre-game coverage, highlights will also stream on social site
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Twitter made a new deal with the NFL that will put live football programming back on the social media site.

Last season, Twitter streamed Thursday Night Football. That franchise is going to Amazon this season, but the league and Twitter have maintained a relationship that began in 2013.

Under the new agreement, the NFL will produce a 30-minute live digital show that will stream on Twitter five days a week during the season. The show will feature talent from the NFL Network and cover breaking news, fantasy and power rankings.

The NFL will also use Twitter and Twitter’s Periscope service to bring live pre-game programming during its primetime windows.

Twitter will continue to have access to highlights, breaking news, analysis and features like "Throwback Thursday."

Financial terms were not disclosed.

Read more on broadcastingcable.com.