National Geographic Channel plans considerable promotional support for its
upcoming programming stunt, "Culture Shock Week," starting April 13.
Backed by its first fully integrated promotion, the event will open at 8 p.m.
with Worlds Apart, which will transplant an upscale New Jersey family of
five to a one-room hut in Kenya for 10 days.
Subaru of America Inc. is a national sponsor of Worlds Apart, which
will become a reality series this fall.