NGC Devises `Culture Shock Week'


National Geographic Channel plans considerable promotional support for its
upcoming programming stunt, "Culture Shock Week," starting April 13.

Backed by its first fully integrated promotion, the event will open at 8 p.m.
with Worlds Apart, which will transplant an upscale New Jersey family of
five to a one-room hut in Kenya for 10 days.

Subaru of America Inc. is a national sponsor of Worlds Apart, which
will become a reality series this fall.