NGC Extends Brand Via Online, Radio


National Geographic Channel is going online and on radio to extend its

Last week, NGC began teaming up with ( on a destination-based
story from the network’s National Geographic Today daily journal show,
calling for viewers to visit (

The site pushes users to search for trips on iExplore and through National
Geographic Expeditions, the company’s travel division.

The page touts the trip featured on the show, replete with the flag, "As seen
on National Geographic Today, weeknights @7pm ET." iExplore is also
placing similar monikers on its site, as well as partner sites

Next month, NGC will premiere "Culture Shock," an ongoing series of daily
radio features. Beginning Aug. 4, each minute-long feature, to be syndicated
nationwide, will be drawn from network shows Taboo and Geo

Hosted by National Geographic Today correspondent Patty Kim, the
vignettes aspire to transport listeners beyond their cultural boundaries. The
features will also draw from Worlds Apart when that new reality show bows
Oct. 6.

The launch of Culture Shock follow last year’s bow of "National Geographic
Channel Today" radio vignettes, which are now carried by more than 100 stations
across the country, reaching a daily audience of 350,000.

Chicago-based Creative Broadcast Consulting is handling syndication duties
for both features.