NGC Relives The Great Quake - Multichannel

NGC Relives The Great Quake

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On April 18, 1906, San Francisco was laid to ruins by a disastrous earthquake. Tuesday night in the “City by the Bay,” National Geographic Channel will mark the 100th anniversary of the event with its first public screening of The Great Quake at the Cowell Theater.

The special -- billed as a look at how one minute of panic, inspired by an earthquake of a 7.9 magnitude, turned into 74 hours of destruction, including one of the worst urban fires in U.S. history -- will then appear on the network April 16 at 9 p.m.

The show also examines how political decisions made during that emergency have had lasting ramifications to this day. It’s a history, the network said, we’re “destined to repeat.”

Following the reception and screening at the Cowell Theater, NGC -- which has been flagging the event and the show on five radio stations in the San Francisco market -- will host a panel discussion, including Philip Radkin, author of The Great Earthquake and Firestorms of 1906: How San Francisco Nearly Destroyed Itself; Mary Lou Zoback, senior research scientist, U.S. Geological Survey; and Tom Siragusa, assistant deputy chief, San Francisco Fire Department.

The Great Quake is also receiving multimedia support in the way of TV, radio and print ads in select markets, according to a network spokesman.