National Geographic Channel Monday announced the rollout of a major integrated promotional campaign and new on-air look.
The network’s new on-air look is distinguished by an animation package that includes a bold color palette, revamped logo and a new tag line, "Dare to Explore."
The promotional campaign focuses on NGC’s original programming and incorporates "slice-of-life" vignettes reflecting viewers’ connections to the shows.
Among shows scheduled to be featured in the campaign are:
• Crittercam, which documents high-tech scientific missions using specially tailored cameras worn by wild animals;
• Worlds Apart, a reality series that transplants typical American families into remote cultures to experience authentic lifestyles firsthand;
• Be the Creature, in which the Kratt brothers travel to remote wilderness areas to live with animals on their turf and assimilate into their private worlds;
• Taboo, which examines customs and practices that are acceptable in some societies though forbidden, illegal and reviled in others; and
• Dangerous Jobs, which allows viewers to meet the extraordinary people who engage in some of the most hazardous occupations known to man and find out what compels them to do what they do.
NGC is on track to reach 50 million households by the end of 2004. The network was the biggest distribution gainer in 2003, adding 10 million subscribers, according to figures Discovery supplies to media outlets.