Nick Brands will Adorn Fruit, Vegetables

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Nickelodeon licensed several of its most popular TV characters to an expanded roster of distributors that will introduce fruit and vegetable products in supermarkets in September.

Characters from Nick series including SpongeBob SquarePants, Dora the Explorer, Avatar: The Last Airbender, The Backyardigans and Blue’s Clues will brand pears, apples, cherries and even organic Edamame, the network said.

“Nickelodeon is proud that our initial efforts to use our characters as a method to encourage the sale of fresh fruits and vegetables have been so well-received by both the grocery industry and the expanding market of health-conscious parents,” Nickelodeon & Viacom Consumer Products vice president Sherice Torres said in a prepared statement.

“We broke new ground in the world of licensing, and we’ll continue to look for opportunities to use our stable of loved characters to encourage healthy food choices,” she added.