Nick Builds Its Series Into Telepics - Multichannel

Nick Builds Its Series Into Telepics

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Nickelodeon's summer-programming schedule will include original movie adaptations of several of its popular series, along with numerous specials.

The made-for-TV films will air on Saturday nights as part of the SNICK teen block. Among the shows making feature-length turns: The Brothers Garcia (Mysteries of the Maya, June 21); The Fairly OddParents (Abracatastrophe, July 12); Rocket Power (Reggie's Big Break, July 26); and As Told By Ginger (Foutleys on Ice, Aug. 9), said Nickelodeon executives.

'Teenage robot'

In addition, the network Aug. 1 will premiere a new animated series, My Life as a Teenage Robot, about a super-powered robot with a sensitive teenage heart.

In terms of specials, the network on June 30 will bow Are You All That: Nickelodeon's Search for the Funniest Kid in America, a series of primetime interstitials, featuring kids who want to become part of the cast of Nick's All That
series.

Weekly finalists will be revealed during the Snick block over a three-week period. Nick viewers can vote online at nick.com during that time. The winner is to be announced July 26, during a special telecast of All That.
The network will also bow a "Nicktoons Summer Beach House" daily afternoon programming block, featuring marathons of its hit animated series with wraparounds, hosted by Nicktoon characters in live-action settings, said the network.

The kids' kingpin will also revamp its Nick Jr. daily morning lineup, beginning next week (May 26). In addition, two primetime Blue's Clues
specials are also on tap for June and August.

Hot summer

Along with new series and specials, Nick will return several current series such as The Brothers Garcia
and the animated ChalkZone.

Nickelodeon believes these moves will drive another strong summer showing, a season in which it usually posts strong viewership numbers among its core demo of kids 6 to 11, most of whom are out of school and home for the summer.

In April, the network's total-day mark was flat at a 1.5, while its primetime household average slipped 11%, to a 1.7 from a 1.9 a year ago.

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