Nick To Cut Signal To Fight Child Obesity

New York—Nickelodeon and its affiliated digital networks are going dark … for an afternoon.

The kids-targeted network, along with Nicktoons, Nick GAS and Nick.com, will go dark for three hours on Sept. 29 as part of its fourth annual “Worldwide Day Of Play” festivities to help fight child obesity, according to network executives.

During its downtime, the networks will direct kids via an animated loop to go outside and be active in celebration of Worldwide Day of Play. As part of the celebration, the network will conclude its monthly series dubbed Let’s Just Play Go Healthy Challenge, which followed the weight loss efforts of two teenagers. As part of the effort, more than 750,000 kids have pledged via nick.com/letsjustplay to help lead healthier lives.

Nickelodeon returns to the air at 3 p.m. with healthy eating and exercise messaging, followed by the finale of the Let’s Just Play Go Healthy Challenge at 6 p.m. ET/PT.

Later that evening, Nickelodeon will premiere brand new episodes of such shows as Just Jordan, Zoey 101, iCarly and SpongeBob SquarePants. The network will also premiere its new animated series Barnyard.  

R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.