Nick Kids Choice Awards Show Draws 7.3 Million Viewers


Nickelodeon's annual Kids Choice Awards telecast Saturday slimed its way to a strong 7.3 million viewer performance.

The show, which was hosted by Jack Black and featured appearances by Miley Cyrus, Selena Gomez and The Black Eyed Peas, also garnered 3.5 million 2 to 11 year-old kid viewers, according to Nielsen.

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This year's show performed slightly below last year's telecast, which drew 7.6 million viewers and 3.7 million kids 2 to 11.

The telecast generated a record 200 million votes cast by viewers from March 7 to April 2 across various online and mobile outlets, including, Nick iPhone and iPad apps, and Nick's Facebook page, said the network.

The show was the most watched program on cable during the week of March 28 to April 3, easily besting two episodes of History's Pawn Stars, which averaged 6.7 million and 6.6 million viewers respectively, according to Nielsen.

Overall, USA Network won the first weekly primetime basic cable ratings contest of second quarter 2011, averaging 3.0 million viewers, according to Nielsen. The "Characters Welcome" network was the most watched basic cable network in primetime during the first quarter.    

Top Rated Cable Shows (Week of March 28 - April 3)

1.     4/2  Kids Choice Awards 2011                               Nickelodeon                7.2 million
2.   3/28  Pawn Stars                                                         History                          6.7 million
3.   3/28  Pawn Stars                                                         History                          6.6 million
4.   3/28  WWE Monday Night Raw (10-11:19 p.m.)    USA                              6.2 million
5.     4/2  Victorious                                                            Nickelodeon                6.1 million
6.   3/28  American Pickers                                              History                          6.0 million
7.   3/28  WWE Monday Night Raw                                 USA                               5.4 million
8.   3/29  Teen Wolf Trailer                                               MTV                               5.1 million
9.    4/2   Spongebob Squarepants                                Nickelodeon                5.0 million
10. 4/2    Spongebob Squarepants                                Nickelodeon                4.9 million

Source: Nielsen