Nickelodeon and Simmons Market Research Bureau announced Friday that the
programmer has renewed its contract for Simmons' "Kid BehaviorGraphics" research
reports for 2003.
Simmons president Chris Wilson said in a prepared statement that the deal
"continues and expands our relationship with Nickelodeon."
Nick research vice president Ron Geraci said Simmons' kids' data enables the
network to "leverage our viewers' behaviors, attitudes and lifestyle habits
across several different business segments, including programming, on-channel
and off-channel promotions and marketing."
Going further, Simmons said its data allow Nick to "analyze every facet of
its programming and competition, as well as identify the attitudes and lifestyle
habits of its present and future audience segments."