Nick Takes Total-Day Title Again


New York -- Nickelodeon projected last week that it will
end the year as the top-rated cable network for total day -- a record that it will hold
for the third straight year.

Nick has averaged a 1.1 total-day national household rating
year-to-date through Dec. 13, officials said last week, citing Nielsen Media Research
data. That translates to 1.1 million households on a 24-hour basis. Nick's 1.1 rating
for this year is slightly below its 1.2 for last year.

For this year so far, Nick is followed in total-day ratings
by TBS Superstation, with a 0.8; Turner Network Television, USA Network and Lifetime
Television, each with a 0.7; ESPN, with a 0.6; and Fox Family Channel, with a 0.3.

This week, Turner Broadcasting System Inc. is expected to
release detailed ratings data for 51 of the year's 52 weeks, both total-day and
primetime, for all of the basic-cable networks.

Among kids aged two to 11, Nick has averaged a 2.1 rating
for total day, outperforming Disney Channel and Cartoon Network, each with a 0.9; and Fox
Family, with a 0.1, on a national basis, according to Nick officials.

For its part, Nick boasted that its extended primetime
block for kids, the "Nickel-O-Zone," was the No. 1 daypart in television for
kids, averaging a 4.6 national rating among kids aged two to 11. That increased the
network's time-period rating and share by 35 percent and 50 percent, respectively,
over 1997.

Nick's Rugrats Thanksgiving special, The
Turkey Who Came to Dinner
, was the highest-rated program in the history of the network
when it aired Nov. 10, winning a 9.4 national rating among kids two to 11.