Nick Teams Up with kajeet


Nickelodeon became the first provider of kids’ content for kajeet wireless phones under terms of a strategic partnership announced Wednesday.

Kajeet provides pay-as-you-go cellular-phone and wireless service aimed at tweens.

Nick will provide content including downloadable ring tones, wallpapers and games from series including Rugrats, The Fairly OddParents, The Adventures of Jimmy Neutron, Boy Genius and SpongeBob SquarePants.

The companies said advertising and promotional elements of the partnership include sponsorship of a number of the network’s events, starting with SpongeBob SquarePants Friend or Foe?, which airs Friday at 8 p.m. (EST/PST).