The year's third month began with a three-way tie atop basic cable's
primetime household-ratings race.
Nickelodeon, Turner Network Television and TBS Superstation all claimed a
share of the top spot for the week spanning Feb. 24 through March 2.
March also roared in like a lion for the latter among adult demos, as TBS
ranked first among adults 18 through 34, 18 through 49 and 25 through 54 last
week, during both primetime and total day.
The trio was knotted with a 1.8 household average, according to an ABC Cable
Group analysis of Nielsen Media Research data.
Fox News Channel, continuing its strong Nielsen run, was fourth at a 1.7,
ahead of Cartoon Network and 2001-02 household champ Lifetime Television, each
with a 1.6 average.
Rounding out the top 10: Disney Channel at a 1.5; USA Network with a 1.4; and
Cable News Network and The Learning Channel, both with a 1.1.
Aided by the premiere of original movie Counterstrike March 2, TBS was
tops among the key three adult demos in primetime and total day.
The network averaged 506,000 18-through-34 watchers in primetime and 332,000
of that group over the 24-hour measurement.
Among the 18-through-49 set, the network scored 1.11 million in primetime and
692,000 in total day.
For the 25-through-54 crowd, TBS tallied 1.17 million of those watchers in
primetime and 682,000 over the course of the day, on average.
Sister network TNT was second in primetime among adults 18 through 49 (1.02
million), 18 through 34 (432,000) and 25 through 54 (1.06 million) for the
Measured on a total-day basis, Nick was No. 1 among households with a 1.6
rating, ahead of Disney, Lifetime, TBS, TNT and Cartoon, all of which averaged a
A look at the top shows indicated that it was a Nick kind of week. The
network's popular animated series, SpongeBob SquarePants, squeezed out
eight of the top 20 highest-rated shows, including a share of first for its
March 2 entry at 9:30 a.m. In addition, four installments of Nick's Fairly
Odd Parents made basic cable's top 20.
The aforementioned SpongeBob installment was matched in the top spot
by the second hour of The New TNN's presentation of World Wrestling
Entertainment Inc. fare Feb. 24. The earlier part of Raw that night
pinned a 3.9 household rating to finish third.
Earning a 3.1, TBS' Counterstrike was the most-watched movie in basic
cable (3.82 million persons two-plus) for the week and tied for ninth overall in
household ratings with TLC's Human Beings (Trading Spaces, the
show's lead-in at 9 p.m. March 1, was fourth with a 3.8 household mark).
Counterstrike -- which fell well short of the 4.9 household rating
garnered by America's Prince: The John F. Kennedy Jr. Story, TBS' first
original movie of the year -- was the fifth-highest-rated show among adults last
Elsewhere, the second-season premiere of E! Entertainment Television's
reality series, The Anna Nicole Show, March 2 produced a 1.7 household
rating, according to the ABC Cable analysis. That's well below the 4.1 the
series bow generated Aug. 4, 2002, the best ever for an E! series
Anna averaged a 2.1 household rating for 13 installment debuts in its
The debut of reality skein The Michael Essany Show, chronicling the
life of a teen talk-show host in Indiana, netted a 1.0 rating following
Anna last Sunday.