Nickelodeon Adapting Telenovela for Nick at Nite

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Nickelodeon, in partnership with Televisa, has ordered 80 episodes of Reach for a Star, a U.S. adaptation of the popular Mexican telenovela Alcanzar una Estrella.

Reach for a Star, which will be the first telenovela ever adapted for the U.S. audience, will air on the network's "Nick at Nite" programming block. The series follows a teenage gir, whose life changes completely when she becomes a star and wins the love of her teen idol. Production begins in March.

"We have experienced first-hand the popularity of the daily scripted format with our kid audience through the success of House of Anubis and our teen audience with DeGrassi: The Next Generation, and our Nick Latin American channel has already had great success in producing telenovela's with Televisa," said Cyma Zarghami, president, Nickelodeon Group. "We're looking forward to introducing this first true English-language telenovela to Nick at Nite's family audience."

Read more at B&C here.

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