Marking its first big move into VR, Nickelodeon has teamed with IMAX on SlimeZone, a multi-player virtual reality game/experience that will be offered at IMAX VR centres around the world.
Nickelodeon referenced that VR-facing partnership as part of its upfront presentation earlier this week.
SlimeZone, developed in the Nickelodeon Entertainment Lab, lets up to six players pick an avatar to enter a Nickelodeon-designed digital world to play games, such as ping-pong, watch cartoons and “slime” their friends.
The SlimeZone is initially being sold at IMAX VR Centres in Los Angeles, New York City and Toronto, and is slated to launch “soon” at centers in Shanghai, Bangkok and Manchester (U.K.).
“Our SlimeZone partnership with IMAX lets kids and families interact with Nickelodeon properties and characters by bringing them to life in new and innovative ways,” Cyma Zarghami, president of Nickelodeon Group, said in a statement. “This new VR experience will also show the creative community how we are using technology to create unique forms of entertainment for all ages.”
SlimeZone, which debuted at VidCon US 2017, was built using Epic’s Unreal Engine and Nvidia FleX particle system for “slime simulation.”
Watch this video promo for SlimeZone: