First-quarter ad spending climbed 1.5%, based on preliminary data from
Nielsen Monitor-Plus, with Hispanic TV rising the most at 15%.
Spending fell, however, for broadcast networks, cable networks, syndication
and national newspapers -- each down roughly 5% for that quarter, the research
A key factor in the TV- and cable-network declines is that in the 2002 span,
the Winter Olympic Games bolstered spending, Nielsen Monitor-Plus managing
director Jeff King said.
The overall ad leaders in the quarter, Nielsen said, were Procter &
Gamble Co. (up nearly 19% to $374 million), General Motors Corp. (down nearly
25% to $334 million) and The Walt Disney Co. (up 24% to $269