Nielsen: 1Q Ad Spending Rose 1.5%

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First-quarter ad spending climbed 1.5%, based on preliminary data from
Nielsen Monitor-Plus, with Hispanic TV rising the most at 15%.

Spending fell, however, for broadcast networks, cable networks, syndication
and national newspapers -- each down roughly 5% for that quarter, the research
firm added.

A key factor in the TV- and cable-network declines is that in the 2002 span,
the Winter Olympic Games bolstered spending, Nielsen Monitor-Plus managing
director Jeff King said.

The overall ad leaders in the quarter, Nielsen said, were Procter &
Gamble Co. (up nearly 19% to $374 million), General Motors Corp. (down nearly
25% to $334 million) and The Walt Disney Co. (up 24% to $269
million).

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