Nielsen Acquires Mobile Measurement Company

Informate Provides Smartphone Metering Technology
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Nielsen said it completed its acquisition of Informate Mobile Intelligence.

Informate, based in Mumbai, India, uses smartphone metering technology to provide insights into mobile device users consumption patterns.

Nielsen said it has worked with Informate for about five years in order to expand its client base in media, telecom, e-commerce and consumer goods. Integrating Informate’s technology into its own measurement system will enable clients to measure and fine-tune the reach of their smartphone consumers, the company said.

More more at B&C.