Nielsen: Ad Spending Up

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Nielsen Media Research's Monitor-Plus service reported Friday that ad
spending across nine major media grew by 2.3 percent during the 2002 first
half.

According to its preliminary Monitor-Plus data, Nielsen said, broadcast
television and cable networks and spot TV posted gains in the 2 percent to 3
percent range, while Hispanic TV -- fueled by World Cup soccer -- jumped 7
percent.

Local newspapers rose 9 percent and spot radio inched up 1 percent.

On the down side, Nielsen added, were syndicated TV and Internet (whose ad
sales fell more than 8 percent each) and national magazines, which 'declined
slightly.'

Looking at ad categories, Monitor-Plus managing director Jeff King said the
automotive sector remained the largest overall ad spender, followed by
restaurants, motion pictures, department stores and prescription
drugs.

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