Shortly after acquiring meta data company Gracenote, Nielsen is adopting its program identifiers as the standard in its audience measurement processes.
Standardizing with the Gracenote idea will help tie together Nielsen’s measurement products, making it easier for media agencies to do cross platform buying and planning, the company said. Gracenote will be used to identify content on linear TV, VOD and over-the-top platforms.
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Standardization will also make possible advanced search and intuitive user experiences.
Read more at B&C.