Nielsen Buys Tech Firm

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Nielsen Media Research has acquired broadcast-verification technology-services provider AudioAudit, the company said Tuesday.

Terms of the agreement were not disclosed.

AudioAudit said it provides advertisers and ad agencies with the advanced capability to perform real-time broadcast-performance management and tracking of television commercial schedules via audio encoding.

Its flagship product, “AdVantage,” offers media-verification capabilities while enabling clients to increase productivity, operational efficiency and accuracy, the vendor added.

"This acquisition reflects our strong commitment to support our core ratings businesses while continually providing our clients with a broader range of information services for their evolving business needs," Nielsen senior vice president of advertiser services and new business development Terrie Brennan said in a prepared statement.

“AudioAudit's software complements our existing SIGMA verification service and, moving forward, it will allow us to further grow our existing SIGMA assets," she added.

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