Nielsen Challenger Gets Cash Infusion


erinMedia, the upstart that’s trying to challenge Nielsen Media Research in the TV-ratings business, is getting a $25 million infusion from a venture-capital firm.

The company declined to identify the name of the venture-capital company that is making the investment, according to several published reports, including one Monday in the Tampa Bay Business Journal.

erinMedia, which has an antitrust suit pending against Nielsen, has received various patents for its technology to track audience viewership from set-top boxes.

The company’s owner, Florida real-estate developer Frank Maggio, couldn’t be reached for comment Tuesday.