Nielsen December Forecast Sees Bigger Pay TV Decline

Analyst says cable network penetration down 1.9% from 2015
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The number of cable subscribers is continuing to decline, according to the December cable universe estimates from Nielsen.

The measurement firm estimates a median decline in pay TV homes of 1.9% from last year, according to a report by analyst Brian Wieser of Pivotal Research Group. Combined with a 1.7% increase in total TV households put in place for this TV season, the gap between TV households and pay TV households is 3.3% for December — the biggest gap in two years.

Median cable network penetration was down 1.9% year over year, indicating an increase in cord-shaving, which means more subscribers are paying for fewer channels.

While cable network penetration is down, Wieser noted that broadcast penetration has kept up with the rise in TV households.