Nielsen December Forecast Sees Bigger Pay TV Decline

Analyst says cable network penetration down 1.9% from 2015
Author:
Publish date:
PayTVgraphic2RESIZED.jpg

The number of cable subscribers is continuing to decline, according to the December cable universe estimates from Nielsen.

The measurement firm estimates a median decline in pay TV homes of 1.9% from last year, according to a report by analyst Brian Wieser of Pivotal Research Group. Combined with a 1.7% increase in total TV households put in place for this TV season, the gap between TV households and pay TV households is 3.3% for December — the biggest gap in two years.

Median cable network penetration was down 1.9% year over year, indicating an increase in cord-shaving, which means more subscribers are paying for fewer channels.

While cable network penetration is down, Wieser noted that broadcast penetration has kept up with the rise in TV households.

Read more at broadcastingcable.com.

Related