Nielsen said it launched Nielsen Grabix, a new analytics platform covering the top 56 U.S. TV markets that combines minute-by-minute TV ratings with smart TV viewership data from its Gracenote unit
“Viewership insights from Nielsen Grabix have given programmers and advertisers a competitive edge for years,” Kelly Abcarian, senior VP of Product Leadership for Nielsen, said in a statement. “But the new addition of Gracenote Smart TV viewership data, which provides real-time insights and complements Nielsen’s industry standard ratings, pushes Grabix to the next level. The latest iteration of the product gives TV programmers and advertisers more power than ever to make data-driven business decisions that help them grow and build their audiences.”
The information provided via Gracenote previously had been available only for digital media. Now, Nielsen says, programmers, advertisers and news directors can instantly access audience behavior and trending topics while more effectively determining gains and losses for their programming and that of their competition.