Music Choice said that Nielsen will begin measuring its on-demand service.
Music Choice On Demand will become the first ad-supported network to have its free on-demand offering rated by the measurement company, according to officials at the music programmer.
Reaching over 40 million households nationwide, Music Choice On Demand averages nearly 100 million on-demand transactions monthly, said network officials. Nielsen will provide detailed audience measurement data through its National People Meter VOD Audience Measurement service that will allow Music Choice to quantify viewing to its music videos and originals content, as well as provide valuable audience demographics not previously available.
"Music Choice will utilize Nielsen NPM data to enhance the targeting of advertising campaigns to specific demographics and further prove the value of our audience to our advertising partners," said Music Choice executive vice president Christina Tancredi in a statement. "Music Choice is continually striving to enhance our offering to our clients, and partnering with Nielsen to provide demographics from the same panel that is the source for the most widely-accepted television currency is a natural next step."