Nielsen named long-time executive Megan Clarken president of Product Leadership, leading the ratings measurement giant’s global Marketing Effectiveness practice and Watch products. The promotion was effective as of February 2016 and Clarken will report to chief operating officer Steve Hasker.
Clarken was formerly EVP of Global Product Leadership and will continue to drive Nielsen’s Total Audience initiative, the company’s long-awaited cross platform measurement initiative. She will also add responsibility for Nielsen’s global resonance and reaction products and increase her oversight and influence over Nielsen’s international Watch business. Additional responsibilities include management of Nielsen’s enterprise marketing platform, the Nielsen Innovation Lab and Nielsen Social.
“Megan is a world-class leader who has a deep understanding of the media business and is exceptional at executing key product launches and initiatives,” Hasker said in a statement. “I’m confident she will excel in her new role while continuing to lead the charge to make Total Audience measurement a reality.”
A former world-class long-jumper, Clarken was named to the 2016 class of Multichannel News Wonder Women. She has decades of technology, product development and marketing experience, previously leading the team product strategy, development and management of Nielsen’s leading measurement products for television, digital and cross platform content and advertising. She also set the direction for Nielsen’s Total Audience initiative and has been instrumental in delivering this measurement to the marketplace.
She joined Nielsen in 2004, and has held numerous executive positions within the company, including Managing Director of Media Client Services in APMEA (Asia Pacific, Middle East and Africa), and Managing Director of Nielsen’s digital businesses in both Asia Pacific and Australia. She has held senior roles managing the company’s profitable digital analytics product portfolio, where she was responsible for the strategic direction and delivery of Nielsen’s overall product development and roadmap.
Prior to Nielsen, Clarken held senior leadership positions for large publishers and online technology providers, including Akamai Technologies and ninesmn.