Nielsen, working with its largest TV and media agency clients, has set a schedule for phasing in its new Total Content Ratings, part of its Total Audience Measurement market.
The ratings company said that multi-phased release plan enables participating programmers, then agencies, to evaluate data before the final release phase in March. Between now and March 1, 2017, clients with access will be able to use the data for internal purposes only. Effective March, all clients will be able to use the data externally to support their business needs.
Some elements of Nielsen’s Total Audience measurement system are already available to TV and digital media brands.
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