Nielsen Puts TV Homes at 106.7M

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Nielsen Media Research announced Wednesday that the total number of U.S.
television households is estimated at 106.7 million for the 2002-03 TV
season.

Thus, each national rating point will translate into 1 percent of that total,
or 1.067 million TV homes, Nielsen noted.

That estimate, up 1.2 million households from last season's estimate,
includes the final data from the 2002 Census.

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