Nielsen reported lower third-quarter earnings as it restructured its “buy” segment.
Net income dropped 7% to $132 million, or 36 cents a share, from $142 million, or 38 cents a share, a year ago.
Revenue rose 2.5% to $1.6 billion.
Revenue for Nielsen’s "watch" segment, which includes its television ratings, were up 6.4% to $761 million. Revenue for audience measurement of video and text was up 8.3%. Marketing effectiveness revenue jumped 28%, the company said.
Read more at broadcastingcable.com.