Nielsen Sets New TV-Universe Estimate

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Nielsen Media Research projected Tuesday that the total number of television
households as of Jan. 1 will be 105.5 million. That will be its new TV-universe
figure for the 2001-2002 TV season.

Each national rating point, representing 1 percent of the total universe,
will now equal 1.055 million TV households, the ratings firm added.

The new TV universe rose 3 million households from a year
ago.

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