Nielsen Splits Election-Ratings Vote


Fox News Channel led its all-news competitors in ratings for coverage of the election Tuesday night, averaging a 5.1 rating from 7 p.m.-3 a.m., topping Cable News Network (4.2 rating) and MSNBC (2.0) during the same time period, according to Nielsen Media Research.

During primetime, Fox News averaged a 6.0 rating, topping CNN's 4.7 and MSNBC's 4.3. It was the highest single primetime audience ever for Fox News.

However, CNN led markets that use Nielsen’s new “Local People Meter” ratings service.

In New York, CNN pulled a 4.2 rating in LPM homes, edging out Fox News (3.7) and MSNBC (1.8).

CNN also led in Los Angeles LPM homes, drawing a 4.1 primetime rating, topping Fox News (3.1) and MSNBC (1.3), according to Nielsen.

CNN edged out Fox News in Chicago LPM homes with a 3.9 rating. Fox News posted a 3.8, and MSNBC had a 1.9 rating in the “Windy City.”

But Fox News won in Boston LPM homes with a 4.8 rating, topping CNN (4.7) and MSNBC (1.5).

CNN was tops in San Francisco LPM homes with a 4.3 rating, beating Fox News (3.6) and MSNBC (2.4).