Xumo, the company behind a free, ad-supported OTT service for smart TVs and mobile devices, said its service will be tracked by Nielsen’s Digital Content Ratings.
Nielsen’s Digital Content Ratings are a component of the company’s Total Audience Measurement platform, which measures audience segments across digital platforms and devices using metrics that are comparable to traditional TV.
That integration will enable Nielsen to offer insight and custom reports and a “deeper view” of Xumo streaming data, they said.
"This is an important move for XUMO that allows the power of our OTT platform to be measured side-by-side with established players in the traditional TV space," Chris Hall, senior vice president of product at Xumo, said in a statement.
Xumo said its platform currently offers more than 140 digital channels in smart TVs from companies such as LG Electronics, Sharp, Vizio and Hisense, mobile apps, and Roku players. Xumo has also been integrated with set-tops deployed by Layer3 TV, the Denver-based MVPD that is now part of T-Mobile.