Nielsen Tech Survey Finds More HDTVs, DVRs


A new survey of consumer electronics in the home by Nielsen find that the number of homes with HDTVs, broadband Internet connections, Wi-Fi networks, DVRs, MP3 players and iPads continue to grow rapidly while such technologies as VCRs and DVD players declined.

The new Nielsen figures from the company's second quarter "2010 Home Technology Report" show that the number of HDTVs increased by 26.9% and the number of LCD flat screens was up by 48.2% between the third quarter of 2008 and the second quarter of 2010. Separate Nielsen numbers shows that a little over 60% of all U.S. homes have a HD set.

Other technologies, however, continue to decline. The number of homes with a VCR has declined from 78% in the third quarter of 2008 to only 70.2% in the second quarter of 2010 and penetration rates for DVD players has fallen slightly (0.6%) from the first quarter of 2010 to the second, when about 87.9% of all homes owned one.
Read more at B&C here.