Nielsen Tech Survey Finds More HDTVs, DVRs

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HED Nielsen Tech Survey Finds More HDTVs, DVRs
DEK HDTVs up 26.9% in last two years
By George Winslow
A new survey of consumer electronics in the home by Nielsen find that the number of homes HDTVs, broadband Internet connections, home Wi-Fi networks, DVRs, MP3 Players and IPads continue to grow rapidly while such technologies as VCR and DVD players declined.
The new Nielsen figures from the company's second quarter 2010 Home Technology Report show that the number of HDTVs increased by 26.9% and the number of LCD flat screens were up by 48.2% between the third quarter of 2008 to the second quarter of 2010. Separate Nielsen numbers shows that a little over 60% of all U.S. homes have a HD set.
Meanwhile, the number of homes with a Wi-Fi network increased by 24% over a similar period and DVR penetration also continues to climb, with the number of homes owning a DVR increasing by 14.5% from the first quarter of 2010 to the second quarter of this year, when about 40% of homes have a DVR.
iPads have also taken off, since their launch in April. According to Nielsen about 3.6% of all homes owned an iPad in the 2nd quarter of this year.
Other technologies, however, continue to decline. The number of homes with a VCR has declined from 78% in the third quarter of 2010 to only 70.2% in the 2nd quarter of 2010 and penetration rates for DVD players has fallen slightly 0.6% from the first quarter of 2010 to the second, when about 87.9% of all homes owned one.

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